He encontrado esta presentación, perdida en un CD viejo. Formaba parte de un trabajo más amplio que preparé hace bastante tiempo sobre marketing y videojuegos y que trataba de analizar el giro que tomó la publicidad a partir de la entrada de Sony en el mercado de las consolas.

Como ejemplo escogí este ‘Riqueza Mental’ -uno de los spots publicitarios más recordados del artista y director de video británico Chris Cunningham- e intenté analizar las claves de su funcionamiento y su mensaje.

CHINESE WHISPERS UCHRONAL COVER REMODEL; 2000AD PROG 1


Second cover remake at the Whitechapel forums. This time It’s the turn of 2000AD, the science fiction comics magazine. Here’s the rules of the game:


You are an artist/designer. You have to put together the cover for the first issue of a weekly science-fiction anthology comic called 2000AD.


You don’t know much about what’s in it. You’ve been given the following pieces of information to include on the cover somehow:


“featuring the new DAN DARE”


“M.A.C.H. 1 – his incredible hyperpower will amaze you!”


“SPACE-AGE DINOSAURS! Read ‘FLESH’ ”


“STOP PRESS! GREAT BRITAIN INVADED!”


(…)


The cover must include a logo and the numbering, which you’ve been told is not the usual “issue one,” but “Programme 1.”


And that’s it.


It’s up to you what kind of company you’re at. What kind of comics you make. What era you’re in. Who you are, even. Go nuts with it.


(…)


It sort of mirrors the truth of 2000AD Prog 1, which was that it didn’t strictly speaking have a cover illustration, as a massive frisbee was mounted on the front cover as a free gift.


(…)


2000 AD is copyright © Rebellion A/C.

This weeks Remake / Remodel at Whitechapel is a bit different from usual. Here’s the new rules of the game:

“You are an artist/designer. You have to put together the cover for a comic called SUPERMAN. It is issue 1 of this book.


You have been told that Superman is a man who dresses predominantly in a shade of blue, and wears a red S symbol. You know nothing else about the character.


The cover must include a logo and the text THE COMPLETE STORY OF THE DARING EXPLOITS OF THE ONE AND ONLY SUPERMAN.


And that’s it.


It’s up to you what kind of company you’re at. What kind of comics you make. How you translate that description of Superman. What era you’re in. Who you are, even. Go nuts with it.


You have one week. Go.”

Last time I checked, Superman was still copyright (c) DC Comics.